Blog & Insights

Insights for brands that think globally.

FTA guides, market entry playbooks, marketplace strategies, and intelligence on the world's most exciting new trade corridor.

The Complete Checklist for European Brands Entering India
Market Entry 12 min read

The Complete Checklist for European Brands Entering India

FSSAI approval, BIS certification, IEC registration, Amazon India seller account, local warehousing — here is every step you need to take, in order, to launch a product in India.

Clara Bauer

Clara Bauer · 3 Feb 2026

How Indian Brands Can Enter the EU Market Under the New FTA
Market Entry 10 min read

How Indian Brands Can Enter the EU Market Under the New FTA

Rules of origin, CE marking, EU food safety regulations, and the preferential duty mechanism — a practical guide for Indian exporters targeting European marketplaces.

Aryan Kapoor

Aryan Kapoor · 10 Feb 2026

Zalando vs Amazon EU: Which Marketplace is Right for Your Indian Brand?
Marketplaces 7 min read

Zalando vs Amazon EU: Which Marketplace is Right for Your Indian Brand?

A head-to-head comparison of Europe's two biggest online retail platforms — fee structures, onboarding timelines, category strengths, and which works best for fashion, beauty, and home brands.

Sofia Romano

Sofia Romano · 17 Feb 2026

How to Claim FTA Preferential Duties: A Step-by-Step Guide
FTA Guide 9 min read

How to Claim FTA Preferential Duties: A Step-by-Step Guide

Preferential tariff rates under the India–EU FTA don't apply automatically. Here's exactly how to prepare your Certificate of Origin, file your HS code classification, and capture every duty saving.

Rohan Mehta

Rohan Mehta · 24 Feb 2026

Why India's ₹80,000Cr Beauty Market Is the EU's Biggest Opportunity
Market Insights 6 min read

Why India's ₹80,000Cr Beauty Market Is the EU's Biggest Opportunity

India has 300 million millennials with rising disposable incomes and a proven appetite for European premium skincare, cosmetics, and wellness products. Here's the data behind the opportunity.

Clara Bauer

Clara Bauer · 3 Mar 2026

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